System full of loopholes

JBS will likely fail to meet its flagship commitment to eliminate deforestation from its Amazon supply chain by the end of 2025, according to a new investigation by The Guardian, Repórter Brasil, and Unearthed, the investigative journalism unit of Greenpeace UK. The findings are based on dozens of interviews with ranchers within JBS’s extensive Amazon supply chain, as well as a current JBS employee. In the report, interviewees described a system “riddled with loopholes,” with most stating that achieving a fully traceable, deforestation-free supply chain by the end of this year is impossible to reach.

Climate delay

JBS employs tactics to delay, distract, and obstruct transformation of the food system—similar to those historically used by the tobacco and fossil fuel industries—according to a report by the Changing Markets Foundation. The organization notes that JBS spends more on advertising than on its efforts to achieve net-zero emissions, which accounted for just 0.03% of its annual revenue in 2022.

Unified Beef Terms of Adjustment of Conduct cycle

JBS did not reach a satisfactory level in the first unified audit cycle of the Beef Terms of Adjustment of Conduct, in which procedures for verifying compliance with the agreement between meatpackers and the Federal Public Prosecutor’s Office (Ministério Público Federal – MPF) were standardized across all companies. According to the MPF, the meatpacker recorded a 6.17% non-compliance rate in its cattle purchases in Pará, exceeding the 5% maximum allowed during that phase of the agreement. In Rondônia, the non-compliance rate reached 12%.

No concrete plan

The National Advertising Review Board (NARB), the self-regulatory body for the U.S. advertising industry, recommended that JBS cease publishing five key statements related to its “Net Zero by 2040“ campaign, as they could mislead consumers into believing that effective measures were already being implemented. NARB concluded that JBS had not presented a concrete plan to achieve its goal of net-zero emissions by 2040.

Complaint against sustainable bonds

Mighty Earth reported JBS to the U.S. Securities and Exchange Commission (SEC) for allegedly misleading investors by issuing $3.2 billion in “green bonds.” According to the organization, the company linked these bonds to its goal of achieving net-zero emissions by 2040, despite an increase in its emissions in recent years. Additionally, the organization indicates that JBS omitted 97% of its carbon footprint from its calculations by excluding emissions from its production chain.

Fourth audit of the Beef Terms of Adjustment of Conduct

According to Brazil’s Federal Public Prosecutor’s Office (Ministério Público Federal – MPF), the results of the fourth cycle of audits of the Beef Terms of Adjustment of Conduct indicated that 16.7% of the cattle audited purchased by JBS in Pará had non-conformities, while the limit for non-conformities considered satisfactory for this phase of the agreement was 7%.

By |2025-04-27T09:36:40-03:0015/12/2022|Commitments|0 Comments

Deforestation targets

In November 2022, JBS announced that it was bringing forward its deforestation-related targets, aiming to completely eliminate deforestation from its supply chain in the Amazon by 2025—including among indirect suppliers. However, this announcement came after the company faced criticism in 2021 for setting even more distant targets. It's worth recalling that JBS already had a commitment to zero deforestation in the Amazon, which should have been achieved by 2011.

Failed audits

A study by Global Witness revealed that flawed audits conducted by the Norwegian company DNV GL between 2016 and 2019 hid JBS’s true exposure to deforestation in the Amazon. According to the investigation, JBS continued purchasing cattle from 144 farms in Pará with previously identified irregularities, in violation of its agreement with the Federal Public Prosecutor’s Office (Ministério Público Federal – MPF). The study indicates that DNV GL later ceased auditing the company and claimed that limitations in the audit methodologies may have accounted for the discrepancies between the Global Witness findings and the audit results.

Third audit of the Beef Terms of Adjustment of Conduct

The Federal Public Prosecutor’s Office (Ministério Público Federal – MPF) found that JBS had a 32% non-compliance rate in the audit carried out in the state of Pará. This was the company’s worst performance in evaluations of the implementation of the Beef Terms of Adjustment of Conduct — an agreement between JBS, other meatpackers, and the MPF aimed at curbing deforestation in the Amazon region.

5 million reais for non-compliance with TAC

JBS agreed to pay R$5 million (approximately US$ 910,000 at that time) to a fund managed by the Pará Environment Secretariat after the Federal Public Prosecutor’s Office (Ministério Público Federal – MPF) found unsatisfactory results in audits of the Beef Terms of Adjustment of Conduct. The MPF noted that the company’s performance was inadequate in two rounds of audits conducted under the agreement, although JBS contested the audit methodology. As part of the settlement, the company also committed to auditing 100% of its cattle purchases in Pará and to opening two “green offices” in the state.

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